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3) Go to each and every directory on the Internet you can maybe think of and list your business – both in general directories and sector specific directories. Most offer a free listing with upgrades to paid listings.
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GET SOME GROUP. Go to a computer course, a LinkedIn class, a group linked to your hobby (art, cooking, wine tasting, pottery, quilting, golf, exercise, fly fishing.), something that engages your brain, helps you learn a new or keep up a skill, gets you in space with other people who are doing the same. The secret is you cannot be timid. Introduce yourself as well as start to make new links.
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I could write an entire post concerning this. As a professional speaker, you’re now the face of a company. Get out there and start campaigning. Go to business events and as many local as possible. Invite important members of your community to your events or out to lunch. Hobnob, offer and gravitate toward journalist, CEOs, high ranking executives and community leaders. Develop quality relationships with these folks when they desire experts, advisers or speakers, so they come to you. While you are at it, read some books on successful networking.
6) Sales pitches = savings. Some of the top deals you would ever find are free or badly discounted trips that are offered by businesses that need your attendance at a sales pitch (similar to timeshare groups). In case you have it in you to sit through a long assembly and defy pressure sales tactics, then it is a good solution to maintain money in your pocket.